4 tips to make your brewery successful

The decision to switch from an amateur craft beer enthusiast to operating a commercial brewery was a major decision. The craft beer market is booming, and of course, more people are entering the craft beer industry than ever before. According to data from the Brewers Association, as of the end of 2020, there are more than 7,800 craft breweries in operation in the United States. Although the development of the craft brewing industry has slowed down due to the impact of COVID-19, the competition is still fierce. If you want to enter this highly competitive and evolving industry, it is very important to understand and own a brewery and the complexity of running a health business from the beginning. Micet Craft will help you succeed in your first year as a brewer and stand out from the fierce competition.

Arm yourself with a reliable commercial brewery plan

Many factors must be considered by brewery operators to ensure the financial and commercial success of the brewery. How do you market your brewery? How does your craft beer differ from competitors’ products? How long does it take for a craft brewery to become profitable? Also, you have to consider the scale of your operations, because this will affect the cost of utilities, the number of products, the distribution logistics, the procurement of raw materials and equipment.

You need to include the following in your plan:

Budget: You need to know where to spend your money and where to store it. When purchasing raw materials, equipment, and other administrative expenses, make sure you have a clear understanding of where your money is spent and whether you should spend it.
Goal: Please make sure your goal is achievable. In the initial brewery business planning, it is easy to have great expectations and dreams for your craft beer business. Only realistic goals can help you save time and focus on the actions that have the greatest impact on the brewery. When you work for a specific goal, your craft brewery will have short-term goals and long-term directions to help your business succeed.
Contingency plan: Please make sure that your craft brewery has a backup plan and safety budget to deal with the inevitable problems when opening a new business. Whether it’s equipment damage, an employee’s injury and inability to work, or a customer’s change of order requirements, you will be relieved that you are ready for this.

It’s easy to start a craft brewery, especially when you have a lot of good craft beer recipes to make craft beer. But it is very difficult and interesting to succeed in a craft brewery. You need to fully consider your budget and goals, and you need a strong business strategy to promote the development of craft breweries.

Pro tip: You need to do your homework before opening a craft brewery, communicate with colleagues in the craft brewing industry, and gain relevant experience in opening a craft brewery. You will get the requirements of suppliers, and have a deep understanding of what type of beer is most popular with drinkers, and provide data support and experience support for your commercial brewery plan.

Find a partner

The quality and uniqueness of a brewer’s product firstly depend on the ingredients and brewing process. New brewers are often very focused on sourcing the right raw materials, but they often overlook the key ingredients of beer beverages. High-quality beer beverages are very important for the brewery business and brewing. For foam, flavor, and safety purposes, you need to provide enough supply of food and beverage-grade gas for craft breweries. As a new craft brewer, you need to find a professional gas supplier for your brewery, he can meet all your beverage gas supplies. This is a very critical decision. A good supplier will encourage the development of a production schedule for your brewery to maximize the productivity of brewery equipment while reducing unplanned downtime. The gas supplier should combine with your brewery to provide you with recommendations, structure, and production schedules for the successful operation of the brewery. The choice of gas supplier may mean the difference between the success and failure of a craft brewery. Having an already structured gas supplier is important and helpful. They can provide professional advice and planning for your brewery business plan. Once you find a reliable supplier that can provide you with food and beverage grade gas and gas delivery systems with guaranteed quality, please consider making them a single supplier of these products to ensure a consistent and reliable schedule for beer production. When negotiating pricing and contracts, simplifying supplier relationships can give you advantages and reduce the time it takes to manage many suppliers.

Many brewers find it convenient to work with a supplier who can provide them with a wide range of products and services. Include:

Food and beverage grade CO2, nitrogen, argon, and even more
Gas equipment, such as CO2 monitors
Dispensing systems from maintenance to monitoring
Security services and products
Welding equipment and gas

If your gas supplier is proficient in the brewing industry, they will be able to guide you to success in meeting gas and equipment needs. Having a reliable supplier and establishing a friendly relationship with them can ensure the smooth operation of the beer equipment and cut the failure of the brewery as much as possible.

Make a plan

While setting the budget for a craft brewery, the wisest approach is to give yourself a buffer when ordering products as a business in the first year. A good and simple example is to conservatively estimate how much beverage gas you need to meet your production needs. It is a good choice to order slightly more gas than you need in the first year. How many barrels do you need to produce in the first year? How many barrels are estimated to be produced in the second year? Based on the production volume of the first year, build and buy for the forecast of the second year to ensure you have a stable supply. Having a reliable supply chain is critical to the success of the brewery. When you have enough supply of natural gas, if your natural gas consumption is faster than expected, your craft brewing business will not be hindered by the amount of natural gas. And a stable gas supply can also help you provide a buffer and measure how many storage tanks you need in the future to meet your craft beer production needs.

Understand the rules of opening a craft brewery and follow them

In the brewery planning process, it is very important to be familiar with local and national permits and regulations. For example, many new brewers do not consider wastewater regulations before entering the business, but each community has different regulations for wastewater treatment. New brewers should contact local officials when planning to open a brewery and ask about local wastewater laws and related costs. When obtaining the relevant permits for the brewery, you may also need to get federal and state permits to operate the brewery. Just like wastewater regulations, the laws may be different, so please check with your state and understand the requirements for opening a brewery. Also, if your craft beer needs to cross state boundaries or export craft beer to another state, you need to meet the legal requirements of the other state. All these things need to be handled by the law.

The ultimate secret of craft beer success

The market for craft breweries is more competitive than ever. According to data from the Brewers Association, the number of breweries in the United States increased by 16.2% between 2015 and 2016 alone. Also, the scale of the craft beer market has reached 23.5 billion US dollars, which is the result of the joint efforts of the new brewery and the breweries that have already started operations. According to Fortune Magazine, the large-scale growth in the craft beer category is brought about by smaller local breweries, rather than by large craft beer companies that are recognized locally. Also, Fortune magazine indicated that the merger between small local breweries may become the main stage of future craft beer business growth.

No matter how well you prepare before opening the brewery, you may encounter some obstacles in the early stages of opening the brewery. When starting a new business from scratch, the world of craft beer will be vast and interesting. By formulating a reliable business plan, and looking for suppliers who can provide you with reliable services, high-quality products, and important industry recommendations, these obstacles can be easily overcome based on success.

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Get a turnkey solution for the brewery

If you plan to open a craft brewery, then Micet Craft will be your most loyal partner. We can design and manufacture brewery equipment customized for you. Of course, if you need a turnkey solution, we can also provide you with it, including but not limited to the layout of the brewery, equipment design, installation, and commissioning. Micet Craft will be your essential partner to success!