Funding
You need to determine whether you have enough money to start the brewery. Normally, you need to prepare more than 30% of the start-up costs (costs of equipment, rent, decoration, etc.) for the brewery as the working capital of the brewery. This is a relatively safe starting number. If the expansion and equipment cost you $1 million, then you have to prepare more than $300,000 as working capital to help you through the first few months. Although this may seem like a large amount of working capital, marketing and raw materials alone will consume most of it in a short period of time.
Your source of funds can be friends, family, banks, investors, crowdsourcing, or even crowdfunding. Also, you must align with the appropriate legal and financial team to build a structure to receive funds from anyone. Any wrong decision here may cause big trouble in the future.
Planning
The initial goal planning can be simple plans such as production goals, tasting rooms, and wholesale revenue goals. Although these seem very simple, they will serve as the basis for more complex indicators in the future. With the passage of time, your goal planning should gradually change to an in-depth understanding of production, marketing, and financial processes, which will have a very large impact on you.
Sales model
You have to think that you are handing over the transportation and sale of the product you are proud of to a complete stranger. This process needs to be slowed down as much as possible. In this process, you need to carefully check every detail of the contract with the distributor. Also, don’t be ashamed of having a beverage lawyer take part in and review the contract, he will better help you understand all the terms in the contract.
Audit
Another reason why audits should be orderly is that the TTB needs it. If you conduct an on-site review of the selection, you need to provide data support for the information you provide. Of course, you can also find TTB agents, they are very professional. But, you need to provide them with relevant information and follow their requirements to ease them to serve you.
Finally, you also need to know whether your craft brewery is profitable. Most of the craft breweries we contacted have cash in the bank. Although cash in the bank can say profitability, it is not authoritative. A professional accountant will calculate the cost and profit for your brewery, and will correctly record and keep every transaction of the craft brewery. Properly recording and keeping bills will keep audits organized and allow confidence to grow. This is very important because proper record keeping will keep TTB away from your hair. You can also see if your craft brewery is profitable.
Culture
If a culture is clearly defined, it will attract more flocks. What is that old saying? Birds of a feather, flock together. A confident culture will only bring more loyal brewery followers, thereby increasing sales. Although more sales are good, it is better to have a well-defined culture—the members of the team will see the brewery as a second home. Also, they will become the most effective advertising, providing you with more customers and family members.
A well-defined culture also helps to staff. Culture will help you filter out people who don’t belong here. How to know if you have a good culture? Then start with the leader. Do you want the team and sponsors to show your stand and beliefs? If not, give it a try. It’s never too late to start building a brewery culture.
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