Insista en el espíritu artesano para fabricar sistemas de elaboración de cerveza de alta calidad

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sales@micetbrewing.com

Teléfono

+86-531-82979225

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+86 18615260186

Análisis del comportamiento de consumo en la industria cervecera (2ª parte)

Market Opportunities and Future Trends

Knowledge of the beer industry

The winemaking industry has been facing important challenges such as changing consumer trends, and has turned these challenges into opportunities through innovation and the development of alternative products. Beer has taken the world by storm and has deep historical roots; beer in moderation is healthy; it is a social, enjoyable, refreshing, democratic drink whose appeal is enduring and universal.

Today, we are witnessing changes in drinking patterns in many regions. Young people drink more and start drinking younger. Micet Group’s marketing campaigns do not target individuals below the legal drinking age as we recognize that the very young are a vulnerable group. responsible beer consumption can be part of an active lifestyle; informed consumers are accountable for their actions; the beer industry has a responsibility to inform consumers about the benefits of moderate consumption and the risks of unsafe consumption; working with governments and public health organizations, committed to effective self-regulation and promoting accountability at the corporate level and the level of representative organizations such as global brewers.

Questions & Answers

In an optimistic scenario, what is the growth of the new segment as a possible reaction to the “megatrend”?
M: We have seen in mature markets that the beers launched in specific market segments are very characteristic; for small breweries in special regions, we have launched the Small Batch System and the Micro Craft System, hoping that more breweries will be able to learn about our beer equipment
How do you see the future of product and production research in our beer equipment industry?
M: The product health and environmental protection aspects of the brewing equipment industry are very important; we must maintain hygiene, and we must take the lead in the industry environmental protection and social responsibility. 10 years ago, our industry research was process-oriented, today it is more about starting from the end of consumption; facing the future, we must be responsible and recognize the importance of in-depth cooperation with global breweries.
Shouldn’t the beer industry stay away from health claims?
M: There is a real danger here, and the Micet Group is calling on brewers to make clear health claims and tout the benefits of moderate beer consumption.

Ways to stay competitive in the beer industry

The sales share of craft beer is occupying the beer market. The market potential for craft breweries is growing, but as the number of operating breweries increases, so does the number of specialty segment breweries.

here are some questions:
How long does it take for the competitive area to prove its worth?
How many craft breweries can a competitive area support?
How to stay competitive?
There are signs that the craft beer industry has yet to peak, while the market potential continues to grow. With the addition of new breweries and “planned breweries,” every brewery owner should consider preparing for staying competitive.

Here are 5 ways craft brewers can stay competitive

High-quality raw materials, high-quality beer
The main goal of any brewery is to focus on producing high quality beer. Quality beer is a key success factor. With so many beer drinkers already turning to craft beer, it’s easy for consumers to make the decision to try any style and taste of beer, which benefits the craft beer industry as a whole.

As consumers are exposed to more craft beers, breweries gain more insight into their beer choices, leading to opportunities for consumer loyalty. Of course, beer connoisseurs are also becoming more aware of quality, and the most important thing a craft brewery can do is keep producing quality beer to stay competitive. As the variety of craft beers on the market increases, low-quality craft beers will be eliminated first.
Manage Quality – Maintain Consistency
Manage your brewery production schedule and focus on consistency. If each experience is different, consumers may discover risks associated with your beer. The risk could lead consumers to switch to competitors that can give them a similar “experience”, even if the experience isn’t that great. Consistency has always been the key to every successful business. Provide consumers with a consistent quality experience.

What are your brewery’s key growth goals for 2022?
Positions of survey respondents range from you know in-house team members to brewers to sales and marketing, with the largest percentage of survey respondents being the brewery owners themselves 60% of respondents
Over 61 respondents generated $1M in annual revenue in 2021, 37 between $1 and $5M, and the remaining roughly 2% generated more than $5M over last year
The largest percentage of people are paying attention to breweries and nearby pubs near them, then the rest are distributed and statewide
plan in advance
Make sure you plan and keep up with demand. Gaining consumer loyalty can be a long process, but it only takes a bad experience or a missed opportunity to break that trust. If your loyal consumers don’t have access to their favorite beer, they’ll accept alternatives, resulting in your loss and others’ gain.

While consumers prefer to try new beers, which provides an opportunity for new product launches, this can be a disadvantage if you can’t keep up with demand. Breweries can prevent missed opportunities by ensuring that their main beers are available in their most loyal markets. Consumers are loyal, but that doesn’t mean they’ll be forever loyal to your beer.
sell better and smarter
Whether you have a person in charge of sales or a sales team that handles orders, consumers want to know what’s going on in a brewery. In the mobile age, the ability to get real-time orders from a tablet or mobile device is now a huge benefit – the ability to view a customer’s order history, view reports, inventory, invoices, and delivery notes, and more, allows salespeople to keep track of customer service outperform competitors. By tracking and managing sales opportunities, forecasting drives raw material demand planning and future production planning is smarter planning when finding new customers. Being able to do this, integrated into the production floor, means the distillery will be amazed.
manage your growth
Finally, you should manage the growth of your brewery. The most common reason the first four points are compromised is the inability to manage growth. As craft breweries grow, it becomes difficult to produce consistent, high-quality, differentiated beers that meet demand. Managing growth and the complexity that comes with it can ensure consumer retention and help your brewery stay competitive. Managing growth is not easy and requires operational expertise and systematic procedures. If this is done by individuals or patchwork systems, your competitive advantage may be at risk.

To achieve these goals, you’re going to need some help; the kind that spreadsheets and bookkeeping software can’t provide in the long run. Achieving these goals is not easy or guarantees your success, but they will provide a strong edge over the competition and help you stay ahead. You need a powerful brewery management solution that will provide everything you need to manage every aspect of your brewery. You need a brewery software/hardware solution that streamlines processes, eliminates inefficiencies, and focuses only on what you do best: brewing great beer.

No matter the size of your craft brewery, Micet Carft brewery solutions will help your company streamline processes for largest growth and efficiency. Building your brewery with many systems often causes problems. Building on the right foundation is critical to managing scalable future growth.

innovation for everyone

Beer has a wonderful past and a bright future, and our industry has an opportunity to convince consumers of the health benefits of drinking beer in moderation and its contribution to a healthy lifestyle.
equipo de cervecería
Equipo de elaboración de cerveza

Fabricante de equipos para fábricas de cerveza Los suministros de elaboración de cerveza proporcionados por Micet Craft pueden satisfacer sus necesidades de elaboración de cerveza, desde pequeños lotes de equipos de elaboración de microcerveza hasta 100 barriles de capacidad. Micet Craft ha alcanzado la cooperación con muchas fábricas de cerveza de todo el mundo, podemos

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8bbl fermenter1
Equipo de elaboración de cerveza

China fabricante y proveedores de equipos de elaboración de cerveza Micet Craft ha colaborado con cervecerías de muchos países del mundo para suministrarles equipos de elaboración de cerveza. Proporcionamos a los clientes soluciones de cervecería llave en mano, que incluyen el diseño, la fabricación y la instalación de cervecerías personalizadas. El equipo de Micet Craft

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Can regular dish soap be used to clean brewery equipment?
Equipo de la sala de cocción

Best brewhouse equipment manufacturer from china Brewing good beer requires brewhouse equipment. Whether you are brewing beer for home, business or brewery, Micet Craft can provide a turnkey solution according to the daily output you need. We have brewhouse equipment with 2 vessels, 3 vessels and 4 vessels, the unique design allows you to do

Read More »
10bbl conical fermenter
Tanque de fermentación

China stainless steel fermentation vessels manufacturer The fermentation tank is where the beer carry out the fermentation process, it provides a place suitable for life activities and metabolism for microorganisms. To adapt to the use of different sizes of breweries, Micet Craft produced a variety of sizes and specifications of fermentation tanks. Customers can choose

Read More »
Tanque brillante de 10BBL-3
Depósito de cerveza brillante

Tanque de cerveza brillante profesional fabricante de China El tanque brillante es un recipiente para almacenar y carbonatar la cerveza, también se le llama tanque brite. El tanque brillante es una parte importante del flujo de trabajo de los cerveceros profesionales. Puede usarse para almacenar y carbonatar cerveza, eliminando así la molestia de limpiar barriles

Read More »
brewhouse
Sistema de elaboración de cerveza

El mejor fabricante de sistemas de elaboración de cerveza de china Micet Craft es un fabricante profesional de sistemas de elaboración de cerveza en China. Producimos principalmente sistemas de elaboración de cerveza llave en mano personalizados de alta gama. Ya sea que esté planeando abrir una nanocervecería, una microcervecería o una cervecería comercial, podemos brindarle

Read More »
máquina de llenado de botellas
Máquina de llenado de cerveza

Clasificación de la máquina de llenado de cerveza La máquina llenadora de cerveza es el equipo central de la línea de producción de cerveza. Nuestro sistema de llenado de cerveza utiliza acero inoxidable como material de producción. El acero inoxidable no es fácil de usar y es fácil de limpiar. Micet Craft le ofrece una

Read More »
equipo de cervecería
Equipo de elaboración de cerveza

Fabricante de equipos para fábricas de cerveza Los suministros de elaboración de cerveza proporcionados por Micet Craft pueden satisfacer sus necesidades de elaboración de cerveza, desde pequeños lotes de equipos de elaboración de microcerveza hasta 100 barriles de capacidad. Micet Craft ha alcanzado la cooperación con muchas fábricas de cerveza de todo el mundo, podemos

Read More »
8bbl fermenter1
Equipo de elaboración de cerveza

China fabricante y proveedores de equipos de elaboración de cerveza Micet Craft ha colaborado con cervecerías de muchos países del mundo para suministrarles equipos de elaboración de cerveza. Proporcionamos a los clientes soluciones de cervecería llave en mano, que incluyen el diseño, la fabricación y la instalación de cervecerías personalizadas. El equipo de Micet Craft

Read More »
Can regular dish soap be used to clean brewery equipment?
Equipo de la sala de cocción

Best brewhouse equipment manufacturer from china Brewing good beer requires brewhouse equipment. Whether you are brewing beer for home, business or brewery, Micet Craft can provide a turnkey solution according to the daily output you need. We have brewhouse equipment with 2 vessels, 3 vessels and 4 vessels, the unique design allows you to do

Read More »
10bbl conical fermenter
Tanque de fermentación

China stainless steel fermentation vessels manufacturer The fermentation tank is where the beer carry out the fermentation process, it provides a place suitable for life activities and metabolism for microorganisms. To adapt to the use of different sizes of breweries, Micet Craft produced a variety of sizes and specifications of fermentation tanks. Customers can choose

Read More »
Tanque brillante de 10BBL-3
Depósito de cerveza brillante

Tanque de cerveza brillante profesional fabricante de China El tanque brillante es un recipiente para almacenar y carbonatar la cerveza, también se le llama tanque brite. El tanque brillante es una parte importante del flujo de trabajo de los cerveceros profesionales. Puede usarse para almacenar y carbonatar cerveza, eliminando así la molestia de limpiar barriles

Read More »
brewhouse
Sistema de elaboración de cerveza

El mejor fabricante de sistemas de elaboración de cerveza de china Micet Craft es un fabricante profesional de sistemas de elaboración de cerveza en China. Producimos principalmente sistemas de elaboración de cerveza llave en mano personalizados de alta gama. Ya sea que esté planeando abrir una nanocervecería, una microcervecería o una cervecería comercial, podemos brindarle

Read More »
máquina de llenado de botellas
Máquina de llenado de cerveza

Clasificación de la máquina de llenado de cerveza La máquina llenadora de cerveza es el equipo central de la línea de producción de cerveza. Nuestro sistema de llenado de cerveza utiliza acero inoxidable como material de producción. El acero inoxidable no es fácil de usar y es fácil de limpiar. Micet Craft le ofrece una

Read More »

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We will contact you within 1 working day, please pay attention to the email with the suffix “@micetbrewing.com”. 

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Nos pondremos en contacto con usted en el plazo de 1 día laborable, por favor, preste atención al correo electrónico con el sufijo “@micetbrewing.com”.

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